We won!

We’re delighted to announce that Rigby Capital Europe was recognised as the winner of the Best Marketing Strategy 2022, as part of Asset Finance Connect’s Strategy & Governance Awards – at the exclusive Hurlingham Club in West London on 13 July.

Background

With the establishment of Rigby Capital Europe from two separate trading entities in France and the UK, the new combined organisation required a single overarching brand identity, which would reflect the organisation’s joint values and objectives, whilst also allowing the different service offerings to be reflected. The new identity, along with two linked websites and related marketing assets, was delivered by a French marketing agency, managed by a core UK and French team, led by our COO, Mathilde Saint-Pol. This launched simultaneously in February 2022 to the wider organisation in both countries.

On the night

UK Managing Director Simon Everidge invited back-office teams from Finance and Operations to enjoy an evening of celebration at the industry awards, along with a couple of French colleagues, including the new Marketing Manager, Claire Guignard. Simon said “all parts of the business have worked incredibly hard over the last year, delivering above expectations – so I wanted to say thank you to them by inviting them to this special event. We have been delighted with our rebrand activities anyway but winning the award category was just the icing on the cake – a great way to recognise a fantastic year and all of our achievements!”